How To Create App Install Ads On Facebook

How to Run App Install Ads On Facebook

Practice you lot desire more app downloads?

Facebook could help you lot out.

With its humongous reach at i.four billion monthly users globally, Facebook is one of the go-to places for concern owners and marketers when promoting annihilation. Whoever your targets may be, chances are, they are on Facebook.

Have y'all been tapping this opportunity? The opportunity to reach thousands to millions of your ideal customers?

Don't take my word for information technology, though. Here are some examples of successful app install campaigns on Facebook.

1. Facebook app install ads helped Westwing get their app some traction with ~5000 installs at 270% return on their ad spend.
2. mySupermarket didn't only increase their app installs, they also expanded their customs by getting a 2000% spring on their page likes.

Undeniably, Facebook knows how big of an nugget they are to businesses and they constantly make measures to give app publishers and business owners opportunities to succeed.

So why non get on the plan and take advantage of promoting your app on Facebook? Arguably the best reason to advertise on Facebook (bated from the ane.4 billion monthly users matter) is that they allow you to target customers every bit narrow equally possible, given you know the profiles of your ideal customers—what they similar, where they are, how old they are and other data that are unique to the subset yous are targeting.

Imagine if you tin can promote your app directly to the people who are certain to do good from and be interested in your app. When you lot cast a wide net when marketing—throwing ideas to the way and seeing what sticks — you lose coin.

All you need to start advert your app on Facebook is a good handle on which types of people would be interested in your app and some coin. And it doesn't even accept to be a lot of coin.

Assuming you already have a Facebook account and just want to know how to showtime advertising, I put together a no-nonsense guide on how to go started with app promotion on Facebook.

Ready? Follow along.

Create a page

Log in to Facebook.

Click on the downwardly arrowhead on the upper correct corner of the page. It volition reveal a dropdown menu.

Click onCreate Page.

Choose a category. If you're going to promote an app for your business concern, choose the category that matches the closest to the nature of your business. If you're a local business, choose precisely that.

If you desire to create a folio that'southward merely dedicated to your app, click on Brand or Product.It provides the selection of building an "App Page". For this tutorial, let's choose that and employ BusinessApp every bit the app name.

Depending on the category you choose, Facebook will ask for more information similar a more particular category, the proper name of your business/app/product, etc. Then, information technology will ask yous more information to build upwards your profile and your business identity on Facebook. It will ask you information about your customers and a photo.

Afterward you fill everything up, you're done. Your new page will appear next.

Y'all can starting time creating the ad for your app now that you have a page.

Create an Advert Account

From your new page, click on the same downward arrow on the upper correct corner of your screen. Click on Create Adverts.

Y'all will run into this loading page:

The next folio will ask y'all to choose your objective for advertizing. ChooseBecome installs of your appso paste your app'due south App Store or Play Store URL. Name your advertising campaign.

ClickCreate Advertizing Account.

The side by side page will ask yous to choose your country and the time zone y'all're in.

Click Gear up Audience & Budgetside by side.

Define your target audience

Earlier you nosotros go into modifying the settings for your ads, I only want to emphasize that the next step is for your firstadvert setand not the ads nonetheless.

For this particular case, the campaign is toGet installs for your app.At present we will create an advertizing set which is the umbrella under which you tin can create multiple ads.

The first footstep in creating an advert gear up is defining your target audition. Here is the page:

The outset thing you lot'd be asked to configure is the platformof your app. In this example, I chose iOS.

The side by side configuration is for the Bone version. For example, if your app only works for iPhones with iOS 8 and above, choose 8 every bit the minimum operating organization. You don't want to exist wasting your budget showing ads to people who tin can't use your app.

Configure whether y'all want to show ads to people who are connected through cellular information and Wi-Fi, or exclusively Wi-Fi. Apple does not let users to download apps that are more than 100mb over cellular data.

Besides, consider that those who are on information will probably have a slower connection and limited bandwidth. For this reason,choose Wi-Fi only if your app size is close to or more than 100mb.

And so choose the age range, gender, and languages spoken of people you lot desire to serve your ads to. It'south upwardly to yous to decide where and who your target audience is.

Generally, the more than targeted your ads are, the improve. If you know that certain cities will fare amend than others, go ahead and target those cities.

However, you might exist tempted to limit the age range setting based on your assumptions and fifty-fifty your initial validation. I advise that y'all leave the age range wide for now. When the ads are run and the campaign starts collecting information, y'all will have a better thought which age groups deliver a lower toll-per-install (CPI). So, you can set a narrower target historic period range.

Setting your budget and goals

Facebook ads toll money—but they work, that'due south why publishers continue to run them. The success of your ad campaign relies on many factors but budget and goal-setting are arguably 2 of the virtually important adjacent to how well y'all target your audience.

Budget

Choose betwixt Daily upkeep or Lifetime budget.

If y'all choose daily, Facebook will simply run ads within your daily cap. Don't worry virtually Facebook running your well dry in the first few hours of the day. They make it a signal to spread your spend throughout each day. Once the cap is hit, your ads will cease running and volition resume the next day. If y'all choose lifetime, you simply accept to fix the kickoff and end of your campaign. Facebook volition spread the ads evenly throughout the period you ready.

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Optimization & bidding

If you've run ads, whether for apps or something else, annotation that Facebook recently rolled-out major changes for optimization and behest.

What to optimize for

For app install ads, you tin tell Facebook to optimize ads either for app installs or link clicks. When you choose app installs, Facebook will show your ads to people who are likely to install the app you lot're ad.

If you choose link clicks, people who are likely to click will be shown your advert. If you lot're very confident with your targeting and other factors like your app landing page, app description, and actual app function, going for link clicks makes more sense to you since clicks will have a loftier conversion rate if you know what y'all're doing.

App installs are more often than not more expensive per conversion only information technology helps you test which style works. If a lot of people are clicking your advertising but simply a few are installing your app, you lot will have the chance to make some changes to your app landing page or list without having to pay for the clicks that didn't convert. Once you lot detect the sweet spot, you tin optimize for link clicks.

How much to bid

Agreement how advertizing behest works tin be a pain if you're starting out. On a basic level, you need to know that ads which target the same audience go into auction—yours and other advertisers'. It's an elaborate matter. But for at present, this info is enough.

You can either choose to set a transmission bid corporeality or you can allow Facebook handle it for you lot. Facebook is mostly trustworthy when it comes to handling your bids. Don't think that Facebook is duping you out of your money. Going with motorcar-bidding is perfectly fine. Proceed it simple at outset. It delivers well.

When you get charged

Yous tin can either choose to pay per outcome (app install or link click) or by impression (when someone is shown your ad). Your option volition affect how often your ads go shown.

If you choose to pay per app install, use the manual bid option so yous can let Facebook know how much yous're willing to pay for an install. If you lot cull to pay per impression, car or transmission both piece of work.

Paying for link clicks doesn't limit you lot—you lot tin can cull motorcar or manual bidding.

Nail your advertizing artistic

After clicking Choose Advert Creative from the previous screen, you will now become the hazard to "build" your advertizing creative.

Ad creatives are the bodily ads that will get shown on Facebook. It'south the photos or video and the copy or the text you use for your advertizing.

How do you nail your ad creative? By knowing the people y'all cater to and making an add together they willactually look at. It's hard to gauge what they will all like, only y'all should at least know what tin get your target audience'due south attention.

You know what I'yard getting at here! Know your audition. Know what they'll actually relate to, what volition pull their eyes in.

Ideas for photos

• Best in-app screenshots which are shown on the screen of a phone. Show the telephone to clearly shout that"this is an app!"
• Photograph nevertheless of people using the app or people experiencing what the app promises (example: AirBnB will show photos of people entering a new, quirky home)
• Accept advantage of Facebook'southward carousel ad feature past using photos to show dissimilar features of your app
• Cheque out ads from your competitors, app install ads and other well-performing Facebook ads

Videos

While videos give you much more flexibility in terms of showing what your app can practice, it is still a bit interruptive to Facebook users since the auto-play feature was released. It's good that Facebook disabled the sound on motorcar-play. However, it is what information technology is, and then amend take advantage of this.

Take reward of the showtime few seconds.Make the video visually appealing from the beginning. Practice abroad with introductions. Use the commencement few seconds wisely as information technology will decide the success of your advertisement.

Copy—words thing

Visuals are powerful but that doesn't hateful that y'all neglect the text displayed with your advert.

As a straightforward guide, give the audience a summary of your app's function. Keep it short but brand sure information technology makes sense. Information technology'due south funny how much sense we lose when we endeavor to be clever with words and fail at it. Catchy taglines (read: vague but WOW!) are awesome—if your app has already exploded in the market. For at present, write an advertizement description that leaves cypher to uncertainty.

Don't forget—the advertisement copy should be in a language and tone your target users sympathise.

Call to action or CTA

What's a CTA? It's that portion of the text where you tell your audience what it is exactly you want them to do.

Information technology's the text telling users exactly what you want them to do.

For games, CTAs employ the word 'Play'. For eCommerce apps, 'Buy" or 'Find the latest…' are the best ones to include in your CTA.

Placing your gild

Afterward y'all complete designing your ad creative, you are at present ready to run ads for app installs.

Monitoring your success

It is of import that you monitor your success closely so you tin adapt your ads accordingly. After your first batch of installs from ads, you'll get an idea which people are the perfect fit for your app. From hither, awesome tools to help you lot reach a ameliorate-targeted audience like Custom AudiencesandLook-Alike Audienceswill be fabricated available to you.

The information from this post is enough for you to begin running ads. Information technology's only all up to you lot to first actually running them and improving your campaigns.

In a future post, nosotros will tackle more topics on Facebook ads—so stay tuned.

Source: https://buildfire.com/how-to-run-app-install-ads-facebook/

Posted by: henrydonexer.blogspot.com

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